About the book
The salient features of the present edition are as follows:
- Adequate emphasis has been given to conceptual clarity, working of business processes and application of basic concepts to satisfy the three learning objectives, i.e., Knowledge, Understanding and
- The whole subject-matter has been presented in a simple language and student friendly style for the benefit of beginners to the management discipline.
- Suitable diagrams, tables and boxes have been given at appropriate places to make the subject self-explanatory.
- Summary has been given at the end of each chapter for the quick recapitulation of the topics covered.
- To facilitate self-examination by the students, Short-answer and Long answer questions have been given in a logical sequence at the end of each chapter.
- Objective type questions which includes multiple choice questions (MCQs), choose the odd one out, tick the correct sentence, assertion-reason questions and Case Based questions in MCQs format have been added.
- Question Bank containing answers to typical questions has been given at the end of each chapter.
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