About the book
The present book has been planed strictly according to the educational needs of students of B.Com (Sem III) and B.Com. Hons. (Sem V) of M.D.U. Rohtak (Haryana). Efforts have been made to present the matter clearly and in a simple style which is readable, presentable, interesting and motivating to students.
The book contains contents and chapter plan according to the syllabus. Different ideas about preparation of ‘Project Work’ have also been incorporated to support students in selecting a topic for their projects. The section ‘Take Away’ is a complete summary of each chapter designed for the special purpose of fast revision of the chapter. ‘In Practice’ section will give a practical insight to the students about the application part of the retailing concept in particular chapter.
With the expectations that the book will serve its basic purpose and the students will enjoy every bit of their learning, an honest effort has been made.
About the author