Principles of Management Semester II of BBA (KU)

The book “Principles of Management” has been written to help BBA students prepare for the examination conducted by K.U. It is prepared strictly according to the Syllabus starting from Academic year 2010-11.

A sincere effort is made to cover all the topics mentioned in the syllabus and try to keep the text short, crisp and to the point. The headings of the text are given in the form of a question in order to make the student aware of the importance of the text and to justify the relation of the text and heading. All possible questions are covered in the end of each chapter and the paras in the chapter where their answers can be found are mentioned.