International Marketing B.Com. III Semester VI (KU)

It is very important for the students of commerce to learn about the basic principles and techniques of international marketing so that they can enter the field of marketing confidently. This book titled International Marketing has been written keeping this important point in mind. This book covers the entire latest syllabus of B.Com. III year Semester VI of K.U. The credit for gathering all the complex problems relating to international marketing in this small book goes to those innumerable scholars who have become the foundation of this book’s creation. We feel delighted in presenting this improved and modified edition and manner and has been taken to amend various inadequacies in terms of matter and manner and incorporate suggestions pointed up-to-date information required for being a part of the competitive race at international level in this edition.

Suggestions for improvement will be acknowledged gratefully.